Having a solid, trusted brand is important for your School to thrive Internationally. If your target audience doesn’t know or trust your brand, how will you ever increase your customer base and sales? Here are some innovative strategies you can use to increase brand awareness and help your business succeed.
Remember, email campaigns are not as efficient as they used to be and traveling around can be very expensive.
Get Education Agencies and Influencers to display your product
Working with local Education Agencies and inviting influencers into your niche is a great way to increase brand awareness and drive sales. When those professionals have an established audience that knows and trusts them, once they mention your product and discuss your brand in their content, those mentions will expand your reach and increase student’s awareness of your product.
New College Group is a perfect example of a company that works with Agents worldwide: It provides Language Courses for international students in Manchester, Liverpool and Dublin. The way NCG uses Agents involves providing them with web tools and having those professionals aware of products with online training, then share the products and facilities on social media and quotation links.
Provide great customer service
Today’s customers are looking for guarantees, prompt turn around time and exceptional service after the sale. When making a purchase, customer service can often become a major factor in the final buying decision.
Develop a heartfelt story that speaks to why you are in business
Your clients and customers, as with all clients and customers, want to know, like and trust you. We believe your target market needs to accept you as the person behind the brand before they will buy what you are offering.
Work to keep your name in front of your market
We believe in the saying “out of sight and out of mind.” Here’s a fact of Internet business life: If you are not consistently reminding your target market that you are actively doing business, they will forget about you and go elsewhere.
Provide value – exceed their expectations
Providing on-going value to your target market is vital to better brand recognition and becoming the well-respected “go-to” person in your field. Are you offering webinars or teleconferences to your market?
Regularly send tips and how to’s in either a newsletter or email
I’ll say it again, “Out of sight, out of mind.” If you aren’t regularly staying in touch with your customers and/or target market, you’re going to lose business.
Write a blog
One way to help your target market know, like and trust you is to write a blog that informs, entertains and educates. The key to a successful blog is consistency. You develop a loyal following by regularly providing blog posts that offer quality information and ongoing value to your target market.
Host a Facebook or WhatsApp Group
Another free marketing resource for your current Internet customers is inviting them to participate in a Group. In your Group, participants can share tips, ask questions and network with one another. The benefit to you is that you can stay in touch with your target market in “real-time.”
Use the same photo/logo in all your marketing materials
This tip seems obvious but is often overlooked. Be consistent in your branding. Use the same photo and logo on your blog, e-signature, newsletter banner and all other forms of Internet communication. It’s one additional way you’ll be instantly recognizable to your target market.
As you’re reading this, you’re probably thinking of several additional ways to help your target market recognize and remember you and your brand. It is well worth the time and effort to develop a marketing checklist of the various ways you can market your brand on the Internet and then, commit to working your checklist faithfully.